Beginners obsess over the app. The broker gets decided by things you never see on the home screen.
- Fractional shares, so a $500 account buys slices instead of sitting in cash - Automatic investing that moves money on payday without a vote in your head - An IRA with no annual fee and no minimum - Customer service with real humans, for the question Google cannot settle - Clear tax documents in February; cost-basis puzzles are a terrible welcome - A stated path to learn in: if the app has no curriculum, it is a textbook with no chapters
BrokerMatch ($2.99 one-time) walks beginners through the shortlist matched to what they actually need.